Written by: Brian Wallace

 

Although you often hear me pandering on the likes of the Digg, StumbleUpon and Mixx communities, I’ve decided to post regularly here at Google Tutor to talk about Google’s role in social media.

How can a company such as Google sit idly by while other social media sites take off? Easy. They aren’t.

Robert Scoble had an interesting piece on Google, revealing that Google’s most sticky (time spent on) site is Orkut.

Over the next several posts, I’ll be covering each of these pieces of Google’s stake in social media in greater detail.So, let’s review:

Blog platform? Check. (Blogger)

Social network? Check. (Orkut)

Microblogging? Check. (Jaiku)

RSS? Check. (Feedburner)

RSS Feed Reader? Check. (Google Reader, not to mention sharing within Google Reader).

Social Network Open Development Framework? Check. (OpenSocial)

Real-time Chat? Check. (Google Talk)

Viral Videos? Check. (YouTube)

The only piece that is clearly sticking out is Social News. However the Google Toolbar has Google Dice, a similar function to StumbleUpon.

Also, with Google currently sitting on over $13 billion in cash, how many Digg’s (current price tag - $300 million) could they buy without breaking a sweat?

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